What Drives Thriving Telco Digital Marketing and advertising ROI on Fb?
Digital advertisement strategies, although measurable in terms of impressions and clicks, have suffered from the perceived disconnect to offline income raise. Master how Facebook’s “large facts” (census-stage final result measurement via their check out of 600M mobile customers and their units) in addition classic internet marketing science techniques, hyperlink marketing exposure to the consequence metrics of curiosity to telco gadget manufacturers and company providers.
Sean Bruich — Head of Measurement R&D and Partnerships, Facebook, Inc.
Ruth Kricheli — Head of Telco Measurement, Facebook, Inc.